Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. However, new research on consumer sentiment on Google shows that 43.5% of respondents do not realize that their search results are personalized. In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize. Personalization FactorsIn reality, it has been almost ten years since all search results were the same for everyone. There are a number of factors that influence a user’s search engine results page (SERP).
Keyword TrackingOne way personalization has changed SEO is that it makes keyword rank tracking more difficult. Personalized search results mean that tracking where your site ranks for keyword search terms is not always crystal clear. Depending on the personalizing factors we have outlined above, users will see different results for the same search terms. That means you can never really get a 100% accurate representation of your keyword ranking. Rank tracking your non-personalized search can help you establish a baseline, and this data can help you see how changes on your site have impacted your ranking. However, it is not advisable to spend too much time obsessing over keyword rankings. Your site traffic is a much more important data point than your keyword rankings. How to Optimize for Personalized Search ResultsThe fact that 43.5% of respondents to our survey didn’t realize their search results were personalized leads us to believe that many businesses are not optimizing their sites for personalized searches. There are some steps companies can take to give them the best chance of ranking today.
How have you used personalization to appeal to your target audience? What do you plan on adding to your SEO to improve your personalization? Tell me about it in the comments! The post What Personalized Search Results Mean for SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. from http://blog.marketo.com/2017/08/personalized-search-results-mean-seo.html
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